We provide top management support to clients in consumer and near-consumer businesses throughout the value chain of delivering a consumer proposition, including direct B2C, B2B2C and Real Estate sectors

Consumer challenges are often unique to the market, category and target segments. However, they universally benefit from a winning proposition and clear strategy founded upon structured quantitative and qualitative end-consumer insights. We enthusiastically seek out robust consumer insight to underpin the development a winning strategy with sustainable propositional advantage.

We can provide you with a depth of experience in relation to questions such as:

• Strategic focus - In which market / consumer / shopper segments can sustainable competitive advantage be achieved? Where can value-maximising growth come from and how - existing mature markets, adjacent markets, new international markets?

• Proposition design - How can the products / services best align to market / consumer segments?

• Category strategies - How do my category offerings perform as businesses? What should be prioritised?

• Pricing & promotion - How do I maximise profit from my pricing and promotional activity?

• Digital transformation - How do I build the strongest digital proposition?

• Going to market - Which channels should be exploited to optimise exposure and what level of channel integration is required?

• International strategy - Which markets should we go to? How do we enter new markets? How do we make existing markets most profitable? Which emerging markets show latent demand for my products / services?

• Retail location - Is the real estate portfolio efficiently aligned to demand / supply opportunities?

• Retail optimisation - Is point of sale execution optimised?

• Cost optimisation - Are the fixed costs of the business optimised and fit for purpose?