Our engagement teams enthusiastically seek out robust consumer insight to underpin the development of a winning strategy with sustainable propositional advantage, which in a faster changing world is vital. 

Founded on a full breadth of market, customer, competitor and internal performance analysis, we define sustainable competitively advantaged proposition strategies to best align brand, products, services, locations and route-to-market channels to market / consumer segments where the client can win, resulting in value-additive growth.

This typically incorporates our expertise around category, pricing, promotion, market entry, channel strategy, supply chain and fit-for-purpose cost structures.