Consumer challenges are often unique to the market, category and target segments. However, they almost universally benefit from a winning proposition and clear strategy founded upon structured quantitative and qualitative end-consumer insights. Your specific needs will benefit from an approach tailored to your specific situation, whilst benefiting from the Growth Strategy Consumer Methodology which evaluates all relevant profit contributing levers.

Our approach combines collaborative stakeholder engagement together with hard quantitative economic modelling, allowing us to help board level decision makers gain a clear and concise understanding of complex problems. Our services span 2 main areas, namely Strategic Advisory and Transaction Advisory, incorporating the following: 

Strategic Advisory

• Market analysis
• End-consumer/shopper proposition
• Brand building
• Business unit / product line strategy
• Market entry
• New profit stream development
• Proposition future-proofing 
• Scenario modelling
• Portfolio location strategy
• Competitive game theory
• Pricing strategy
• Online channel extension / integration
• Customer (eg retailer) strategy
• Value chain optimisation
• Strategic sourcing
• Cost reduction
• Supply chain management
• Product profitability
• Benchmarking

Transaction Advisory

• Commercial due diligence
• Vendor due diligence
• Economic and financial modelling
• Business plan preparation
• Valuation and funding support
• Cash flow forecasting